Jack felt the grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the admin around picking the recipes to eat, generating a shopping list and then purchasing the groceries was not. There had to be a better way.
So after a call to long-time friend Conor and lots of brainstorming at London cafe's, they flipped their career directions to take the hassle out of the grocery shop and solve the always asked question - “What’s for dinner tonight?”… and Plate Up was born in 2020.
We've solved "what's for dinner?". Our team of celebrity chefs create new recipes every week, making it easy for you to pick nutritious meals the whole family will love.
Jack felt the grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the admin around picking the recipes to eat, generating a shopping list and then purchasing the groceries was not. There had to be a better way.
So after a call to long-time friend Conor and lots of brainstorming at roof-top terrace’s, they flipped their career directions to take the hassle out of the grocery shop and solve the always asked question - “What’s for dinner tonight?”… and Plate Up was born in 2020.
We've solved "what's for dinner?". Our team of celebrity chefs create new recipes every week, making it easy for you to pick nutritious meals the whole family will love.