Our Mission.
We help busy families solve "What's for dinner tonight?"

We love tasty, nutritious food, but we don’t love difficult dinners….long prep times, risky repetitive recipes, fiddly food boxes. This is why we started Plate up. 

We help busy families by taking delicious recipes made by the best chefs and seamlessly turn them into smart grocery shops you can price compare and buy from your favourite supermarkets. 

A few clicks, a quick price comparison and the week’s meals are sorted. No subscriptions. No planning headaches. No tiny bags of ingredients going to waste. Plus if you need more items, simply turn your food shop into a big shop by adding the bits you need. 

All our recipes are easy-to-follow with most prepped in under 30 minutes. To keep things really hassle-free, all recipes use minimal equipment and are never over 10 core ingredients. 

It’s that simple. Hundreds of chef recipes, easy to shop, and make. 

Plate up delicious dinners, hassle-free
‍
Get started
James Wythe
Nisha Katona
Cyrus Todiwala
Dean Edwards
Alex Hollywood
Levi Roots
Jo Pratt
Where it all started

Our Story

Jack felt the grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the admin around picking the recipes to eat, generating a shopping list and then purchasing the groceries was not. There had to be a better way. 

So after a call to long-time friend Conor and lots of brainstorming at London cafe's, they flipped their career directions to take the hassle out of the grocery shop and solve the always asked question - “What’s for dinner tonight?”… and Plate Up was born in 2020. 

We've solved "what's for dinner?". Our team of celebrity chefs create new recipes every week, making it easy for you to pick nutritious meals the whole family will love.

Where it all started

Our Story

Jack felt the grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the admin around picking the recipes to eat, generating a shopping list and then purchasing the groceries was not. There had to be a better way. 

So after a call to long-time friend Conor and lots of brainstorming at roof-top terrace’s, they flipped their career directions to take the hassle out of the grocery shop and solve the always asked question - “What’s for dinner tonight?”… and Plate Up was born in 2020. 

We've solved "what's for dinner?". Our team of celebrity chefs create new recipes every week, making it easy for you to pick nutritious meals the whole family will love.