Our team

Meet the team behind Plate Up.

Our why

We are on a mission to make grocery shopping and the home dining experience easy and affordable by developing Plate Up to be the go to online grocery shopping market place by putting top chefs and their curated recipes at the forefront. 

Jack felt the acute grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the administration around picking the recipes to eat, generating a shopping list and purchasing the groceries was not. So after a call to Conor and lots of brainstorming, Plate Up was born to take the hassle out of the big grocery shop! 

We are supporting customers struggling to find the time and energy to complete a thoughtful grocery shop and as a bi-product, hopefully, reducing the £10bn of food thrown away every year in the UK alone.

Our experienced & ambitious founding team

Picture of Conor Boyle Co-founder of Plate Up

Conor Boyle

Co-founder
Legal, Operations, Partnerships, Content Acquisition
  • 2 years’ experience as an international lawyer - successful advising several clients in relation to both legal and commercial aspects of complex corporate transaction.
  • Focuses on operations, chef and supermarket partnerships, recipe content acquisition (from top chefs), and investor relations.
Picture of Jack Martin Co-founder of Plate Up

Jack Martin

Co-founder
Product, Growth & Analytics, Strategy
  • 8 years of experience with working with Analytics & Product, successfully rolling out software programs.
  • Experience managing global finance, analytics and project delivery teams within two global law firms with revenues of over $1bn.
  • Focused on designing and delivering the best user experience possible.

Our diverse kickass team

Picture of Muhammad Abu Taseen - Software Engineer for Plate Up

Muhammad Abu Taseen

Software Engineer
Msc Bsc
  • Currently focused on rolling out the web based application.
  • previously worked at Sony to improve their video game products to reach the target demographic 
Picture of Roger Burnley - Chairman for Plate Up

Roger Burnley CBE

Chairman and Investor
  • The former CEO and COO of Asda, and Retail and Operations Director at Sainsbury’s.
  • Over 25+ years’ experience in the grocery industry.
  • Works closely with the founding team in relation to strategic partnership and growth.
Picture of Jade De Thorpe - Marketing Director at Plate Up

Jade De Thorpe

Marketing Director
BA
  • A creatively minded marketing director with experience in agency and client environments across print, digital and AV production. Passionate about creative marketing.
Picture of Wiktoria Paetz Digital marketing and brand for Plate Up

Wiktoria Paetz

Digital Marketing & Brand
BA
  • Brings the brand to life through our content and social media channels
  • Gained digital marketing experience at Arcadia Broadcast Media and the Centre for Humanity and Social Media (CHASM) focusing on projects for Amazon

Rob Armstrong

Rob Armstrong Senior Software Developer at Plate Up
Senior Software Developer
  • Leading on front-end and back-end development for the company
  • Web and Android app developmentJavascript, HTML, CSSReact, Webpack, AWS, NPM

Helen Gurnett

Helen Gurnett Chef & Recipe Curator at Plate Up
Chef and Recipe Curator
  • A Leith’s trained professional chef who has worked with several celebrity chefs
  • Brings our chef curated recipes to life by managing new and exciting recipe content
  • New recipe development to add to our collection

Helen Gurnett

Helen Gurnett Chef & Recipe Curator at Plate Up
Chef and Recipe Curator
  • A Leith’s trained professional chef who has worked with several celebrity chefs
  • Brings our chef curated recipes to life by managing new and exciting recipe content
  • New recipe development to add to our collection