Our team

Meet the team behind Plate Up.

Our why

We are on a mission to make grocery shopping and the home dining experience easy and affordable by developing Plate Up to be the go to online grocery shopping market place by putting top chefs and their curated recipes at the forefront. 

Jack felt the acute grocery shopping pain when he was following along with Joe Wicks’ Lean in 15 plan. Although following along with the recipes was straightforward (we love Joe Wicks), the administration around picking the recipes to eat, generating a shopping list and purchasing the groceries was not. So after a call to Conor and lots of brainstorming, Plate Up was born to take the hassle out of the big grocery shop! 

We are supporting customers struggling to find the time and energy to complete a thoughtful grocery shop and as a bi-product, hopefully, reducing the £10bn of food thrown away every year in the UK alone.

Our experienced & ambitious founding team

Picture of Conor Boyle Co-founder of Plate Up

Conor Boyle

Legal, Operations, Partnerships, Content Acquisition
  • 2 years’ experience as an international lawyer - successful advising several clients in relation to both legal and commercial aspects of complex corporate transaction.
  • Focuses on operations, chef and supermarket partnerships, recipe content acquisition (from top chefs), and investor relations.
Picture of Jack Martin Co-founder of Plate Up

Jack Martin

Platform Design & Dev, Growth & Analytics, Strategy, UX
  • 8 years of experience with product development and successfully rolling out software programs.
  • Experience managing global finance, analytics and project delivery teams within two global law firms with revenues of over $1bn.
  • Focused on designing and delivering the best user experience possible.

Our diverse kickass team

Picture of Muhammad Abu Taseen - Software Engineer for Plate Up

Muhammad Abu Taseen

Software Engineer
Msc Bsc
  • Currently focused on rolling out the web based application.
  • previously worked at Sony to improve their video game products to reach the target demographic 
Picture of Muhammad Abu Taseen - Software Engineer for Plate Up

Roger Burnley CBE

Chairman and Investor
  • The former CEO and COO of Asda, and Retail and Operations Director at Sainsbury’s.
  • Over 25+ years’ experience in the grocery industry.
  • Works closely with the founding team in relation to strategic partnership and growth.
Picture of Sayma Begum - SEO & Content analyst at Plate Up

Sayma Begum

Growth Associate
  • Using her computer science and coding background, she has vastly improved our SEO and organic website traffic since joining in September
  • Optimises all aspects of the acquisition funnel with a focuses on running tests on our product and adverts
Picture of Wiktoria Paetz Digital marketing and brand for Plate Up

Wiktoria Paetz

Digital Marketing & Brand
  • Brings the brand to life through our content and social media channels
  • Gained digital marketing experience at Arcadia Broadcast Media and the Centre for Humanity and Social Media (CHASM) focusing on projects for Amazon
Siddharth Desai Grwoth Associate at Plate Up

Helen Gurnett

Chef and Recipe Curator
  • A Leith’s trained professional chef who has worked with several celebrity chefs
  • Brings our chef curated recipes to life by managing new and exciting recipe content
  • New recipe development to add to our collection
Andy Hill Head of Growth at Plate Up

Andy Hill

Head of Growth
  • Over 15 years marketing experience working with global brands like Deloitte, BT, startups like sendmybag.com and celebrity chefs like Paul Rankin
  • Extensive knowledge of everything social media, branding, advertising and marketing